Rob Chapman

Rob Chapman is a British guitarist who has the distinction of being one of the first to understand YouTube's potential for the guitar community. From his early videos in the late 2000s, Rob built a community — the 'Chappers' — that has accompanied him for over 15 years.

He is the founder of Chapman Guitars, a brand born directly from his online community that has proven that the direct-to-consumer model can work in the musical instrument industry. Chapman guitars are known for their quality and value, and have become a popular choice among rock and metal musicians.

On YouTube, Rob mixes gear reviews, covers, vlogs and content about his life as a musician and entrepreneur. His honesty, accessibility and ability to connect with his audience are qualities that few creators of his longevity have maintained with the same intensity.