United Kingdom · Est. 2009
Chapman Guitars
Created by Rob Chapman, Chapman Guitars combines British quality with accessible pricing through a direct-to-consumer sales model.
About the brand
Chapman Guitars was founded in 2009 by British guitarist and YouTuber Rob Chapman alongside Andee Avila. The brand was built on the philosophy of making high-quality guitars without the inflated margins of traditional brands, selling directly to the consumer and leveraging the online community.
The catalogue spans the ML (Modern Line), Standard, and V series, covering everything from rock-oriented models to heavier metal configurations. Chapman is known for careful finishing, well-selected tonewoods, and reliable electronics at competitive prices.
The brand has become a success story of the direct-to-consumer model in the guitar industry, with Rob Chapman actively using his YouTube channel to promote and test his own instruments with complete transparency in front of his audience.
Key facts
- Co-founded in 2009 by YouTuber Rob Chapman
- Direct-to-consumer model with no middlemen or distributors
- ML, Standard and V series with a wide variety of tonewoods and finishes
- Strong presence and active community on YouTube and social media
Iconic models
Chapman ML1
Chapman's founding guitar, born from the online community, popularized the concept of high-quality guitars at a fair price.
Chapman ML3
Chapman's Telecaster-style model, combining the practicality of the classic design with the brand's modern upgrades.
Chapman ML7
Chapman's first 7-string guitar, which expanded the brand's offering into progressive metal and extended-range genres.
Chapman ML3 Modern
An evolution of the ML3 with updated specs, improved upper-fret access, and enhanced electronics.